"Parallel dazu – wenn Migra*s Business machen" is a podcast that explores entrepreneurial perspectives of people with migration backgrounds. It focuses on their experiences, strategies, challenges, and success stories. To give the format a younger, fresher edge, a second secondary color was introduced. This creates vibrant contrasts, establishes a dynamic visual language, and gives the podcast a distinctive look without losing the recognizability of the COSMO brand. The result is modern, diversity-aware, and visually engaging – a perfect match for stories of entrepreneurship across cultures.
Podcast branding for the station Cosmo (Radio Bremen)
and for the ARD Audiothek
and for the ARD Audiothek